Innovating Yourself
Helping Solopreneurs Win Again and Again
I’m Ken Cooper, creator of the MVP Framework — a human algorithm for personal innovation that helps solopreneurs change their mindset, change their future, and win again and again.
If you’ve tried every playbook and still feel stuck, you’re not alone. Most were written for big companies — not for you.
The BIG Playbook (Business In General) rewards efficiency and predictability.
But solopreneurs run on creativity, energy, and alignment.
Your problem is problems.
You’ve been taught to fix, grind, and hustle — but that’s the old playbook. It drains energy and blinds you to opportunity.
This Substack is your new playbook:
Learn to see opportunity instead of problems
Build a volition-based workflow that fits who you are
Transform rapidly using the MVP Framework — Mindset, Volition, Process
Each week, I share a new chapter from my upcoming book Problems to Profits: A Tale of Two Playbooks, plus reflections, notes, and behind-the-scenes insights as I build my masterclass in public.
Think of it as a pragmatic field guide for solopreneurs in the Age of the Individual — written by someone who’s lived it, learned it, and built a framework to make it repeatable.
About Me
I spent two decades in the comics entertainment industry — from Marvel’s bankruptcy to the birth of the MCU — watching how creative teams innovate under pressure. Those lessons became the foundation of the MVP Framework: how to stay adaptive, aligned, and ahead of the curve.
Today, I teach solopreneurs how to do the same — turning grind into greatness and problems into profits.
Subscribe for Free to Join the Movement
Free subscribers get:
Weekly chapters and essays on innovation and mindset
Notes and reflections from the studio
Early access to upcoming resources
Premium members (coming soon) get:
Masterclass previews
Behind-the-scenes access
Deep-dive frameworks and case studies
👉 Subscribe and start innovating yourself — one mindset shift at a time.
