Hi Solopreneur: Welcome to Innovating Yourself.
Mindset. Volition. Process. Helping Solopreneurs Win Again and Again.
A New Playbook for Solopreneurs
This newsletter is for solopreneurs — the ones who wear all the hats, feel all the feels, and still show up.
You don’t need another hustle hack.
You need a new playbook.
For decades, we’ve been told that business is about finding and solving problems, making something of yourself, and grinding toward transformation.
That’s the BIG (Business In General) Playbook — and it works fine for corporations, institutions, and bureaucracies that depend on predictability.
But for solopreneurs, it’s like kryptonite.
It drains your energy, blinds you to opportunities, and keeps you rowing upstream in someone else’s river.
I spent over 20 years in the comics publishing industry as a digital production consultant and freelancer to Marvel, DC, Dark Horse, and more.
I watched the best players innovate themselves again and again — and others collapse under the old playbook.
I almost did too… until I realized my real problem.
It was my Problem Mindset.
That’s when I flipped the script.
I learned that a problem is just another opportunity — and I innovated myself.
That’s when I became Client Zero — the first test case of the MVP Framework.
This newsletter is where I’ll share that framework with you — one story and one step at a time.
Not with hacks.
Not with grind.
But with a playbook built just for you.
A Short Series for a Long Game
This series is short by design — a mini manifesto you can read and transform from quickly. That’s the point.
I didn’t write it for the BIG Industrial Complex. They already have binders full of processes, playbooks for every scenario, and pipelines that stretch for miles.
I wrote it for solopreneurs — for people who wear all the hats, face all the problems, and still show up.
If that’s you, or who you aspire to be, here’s the truth: your problems aren’t your real problem.
The real problem is the Problem Mindset — the old playbook you inherited without asking. The one that keeps you grinding, stuck, and blind to opportunities that could change your future.
This book is about another way — a playbook built for the Age of the Individual.
A playbook that doesn’t just help you survive problems — but turns them into profits.
What This Series Is Not
This isn’t a manual for running your business. No funnels. No ads. No scaling tricks.
It isn’t self-improvement or a step-by-step startup guide.
It’s not motivational. Not therapeutic. Not dogma.
If you’re looking for hacks, you won’t find them here.
Hacks are overrated. Playbooks endure.
What This Series Is
This is the first strike in a larger arc — the inaugural volume in a seven-book series.
Each book builds on the last.
This one does four things:
Names your enemy: the Problem Mindset.
Exposes the trap: the BIG Playbook.
Introduces the counter-playbook: the MVP Playbook.
Gives you a quick win: one you can use today and for the rest of your life.
The later books go deeper into volition, process, tools, and practice.
This is the beginning — the manifesto.
The moment we bench the old playbook and pick up a new one.
Inside, you’ll find stories, micro scripts, and one keystone practice.
If you only take one thing from this book, take that.
I Am Client Zero
Everything I teach, I lived first.
I tested it in one of the most disrupted industries of our time.
I learned what works the hard way — by almost burning out and watching others get left behind.
I am Client Zero.
Now I’m passing it to you.
The Seven-Book Arc
This book is the starting line, not the finish.
It’s the first in a seven-book arc — each one building on the last, giving you another layer of the playbook.
Together, they form a roadmap for solopreneurs in the Age of the Individual:
Problems to Profits: The manifesto.
Innovating Yourself: The flagship big idea.
Two Realms: The hidden secret.
The MVP Framework: The full algorithm.
Bootstrap Sessions for AI: The amplifier.
Welcome to the MVP Realm: The creative bridge.
The Winner’s Circle: The arrival point.
This Substack publishes essays from across the expanded series.
Read them in order, and you’ll have the complete playbook.
Dip in anywhere, and you’ll still find a win.
This series is from Book One —
the flag in the ground, the pivot point.
What’s In This Current Series
Your Problem Is Problems
The BIG Playbook Trap
Client Zero
The MVP Playbook
See Something, Tag Something
#HOW to Get an Opportunity Mindset
The Place for Problems
Bench the BIG Playbook
💡 Start your MVP Playbook Quick Start
A free 5-day companion to this book — one play a day to activate everything you learn.
👉 kencoopermvp.com