Bench the BIG Playbook
Win again and again.
We’ve named your arch enemy.
We’ve exposed the trap.
We’ve unveiled the new playbook.
And we’ve put it in context.
Now it’s decision time.
Your arch enemy is the Problem Mindset, with its sidekick, Autopilot—keeping you problem-centric and blind to opportunity.
The BIG Playbook gave you three commandments: look for problems, make something of yourself, transform gradually.
They work in Business In General. But for solopreneurs, they’re like kryptonite.
At One Million Cups, a friend once told me: “Ken, you’re like the Dave Ramsey of innovation.” Another said: “You need to innovate yourself.”
They were right. I am Client Zero. Everything I teach is for ten years ago, Ken.
Dave Ramsey doesn’t care what the BIG Industrial Complex thinks of him. He speaks to the individual. He built his own playbook — one that worked in real life, not in theory.
Ten years ago, I pivoted from the BIG Industrial Complex to the Age of the Individual. My framework is still fundamentally the same, but now it’s tuned for individuals.
Before, it was about organizations and teams. Now it’s about the individual solopreneur.
Before, it was about values. Now it’s about volition.
Before, it was about mantra. Now it’s about mindset.
That’s the shift. And it’s available to you now.
The Keystone Shift
The keystone practice, #hmm, #ouch, #wow rewires your brain for opportunity. Once you begin to see differently, you can’t unsee. Once your brain shifts into an opportunity mindset, it can’t be unwired.
That’s why this matters so much. Your opportunity mindset isn’t just a tool for one gig or one season. It’s not just for surviving a slump or launching a pivot. It’s for your life. It’s for your future.
Change your mindset, change your future.
What Profits Really Mean
The book is titled Problems to Profits for a reason. Solopreneurs can’t survive on ideas alone. They must have customers. They must turn ideas into value that others are willing to exchange money for. Profits are essential.
But money isn’t the only measure, real profits go deeper.
Profit is alignment. Acting from your volitional strengths instead of someone else’s script.
Profit is authenticity. Building work that reflects who you are, not who you’re told to be.
Profit is contribution. Helping others win through what only you can provide.
Profit is margin. Gaining the time, energy, and focus to innovate again and again.
Financial profit is crucial. But authentic profit, the kind that integrates money, strengths, and service is what carries you into the Winner’s Circle.
Two Futures
If you continue following the BIG Playbook, you already know the road ahead. Exhaustion, overwhelm, autopilot, and actually missing out.
But if you pivot into the MVP Playbook, the horizon changes:
You begin tagging moments with #hmm, #ouch, and #wow.
You map them to the seven windows, spotting openings others ignore.
You step into opportunities with speed and authenticity.
You profit. Not just in money, but in alignment and impact.
That’s the difference between circling the same track and compounding forward momentum.
The Winner’s Circle
The Winner’s Circle isn’t just about financial success. It’s about arriving at a place where wins compound:
You’re living by volition, not grind.
You’re serving others with authenticity.
You’re profiting in money, momentum, and meaning.
That’s what it means to move from problems to profits.
My Invitation
So, here’s my invitation:
Bench the BIG Playbook. Respect it for what it is, useful for Business In General, but not for you.
Grab your MVP Playbook.
Use your volition. Trust your gut. Be who you are. Step into the Winner’s Circle.
This is your time. This is your playbook. This is your pivot from problems to profits.
Bench the BIG Playbook. Win again and again.